Heritage Route Planning

Created by legislation in 1993, the program emphasizes cooperation among local residents, their government officials, landowners and interested groups to preserve unique scenic, historic or recreational highways. The Heritage Route Program is a grass roots program, requiring involvement by local residents to ensure that their highway and its roadsides remain in their natural and unspoiled conditions.

U. P. Hidden Coast Recreation Heritage Route

UP Hidden CoastThe fall of 2005 marked the beginning of an effort of a dedicated group of citizens from Menominee and Delta Counties to promote the M-35 corridor from Gladstone to Menominee.

Working with MDOT, the committee had a vision to expand upon the route’s importance to the area.  In 2007, MDOT officially designated the 64-mile stretch as a “Recreational Heritage Route.”  This roadway is known as the U.P. Hidden Coast Recreation Heritage Route promotes the tourism and economic development of the area.

The U.P. Hidden Coast Recreation Route stretches along the western shoreline of Lake Michigan from Gladstone to Menominee; linking several small communities as it navigates between water and wilderness. The southern beginning point at the Michigan-Wisconsin border city of Menominee is at a location of historical significance from the fur-trading era.  The northern point at Gladstone is an area where in the winter visitors can witness thousands of fishing shacks nestled on Little Bay de Noc.

The title “U.P. Hidden Coast” can be interpreted in several different ways from the natural vegetation that obscures the view of Lake Michigan to one of adventure and excitement.  The best way to view the Lake is to exit the highway and pull into one of the numerous recreational areas and explore the parks, historical sites, waterways, forests, trails, campgrounds, and boat launches.

Enter the “Fall/Winter Photo Contest!”

To enter, post up to five photos of a stop along the route to the route’s Facebook page at www.facebook.com/UPHiddenCoast.



U.P. Hidden Coast Recreation Heritage Route Corridor Management Plan

U.P. Hidden Coast Management Plan

Click to download PDF of management plan

U.P. Hidden Coast UPHC


For more information on the U.P. Hidden Coast Recreation Heritage Route, contact Peter Van Steen.

Questions? Phone: 906-786-9234 or toll free at 1-800-562-9828

The CUPPAD Region

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